Facebook to collaborate with Meghalaya Assembly Polls 2018 to encourage voters’ participation

Story highlights

  • FB join hands in Assembly polls to encourage the young voters in the electoral process
  • FB will set a reminder in its Meghalaya users’ newsfeed on February 27


While social media is a commonplace platform for communication today, have you ever considered how significant social media changed the way? In recent Facebook has taken an initiative to collaborate with the upcoming Meghalaya Election, to drive on the polling day which will encourage a great electoral participation.

The Chief Electoral Officer of the northeastern state, F R Kharkongor on Monday has announced this major step taken by social media giant platform facebook for legislative Assembly polls.

Kharkongor said that Facebook will set a reminder in its Meghalaya users’ newsfeed on February 27, asking them to exercise their franchise.

“In continuation to Facebook’s civic engagement efforts, we would now like to collaborate with Meghalaya’s Chief Electoral Officer to increase engagement and participation in the upcoming election,” Facebook’s public policy head for India, South and Central Asia, Nitin Saluja said in a communication to the state election office yesterday.

The drive will follow a similar format to the ones used in the UK, US, Canada elections as well as the recent polls in Tamil Nadu and Gujarat, Kharkongor said.

According to the information, in the 2013 Meghalaya Assembly polls, 86.8 per cent voters had exercised their franchise.

This year, the number of registered voters in the state has increased by from 15.03 lakh to 18.3 lakh, according to the election office records.

“This hill state in India’s north-east has always registered a high voter turnout. With this reminder, we expect the voting percentage to improve further,” the CEO added.

Also Read: Silent Voters in Meghalaya – Factors driving their decision

O P Rawat, Chief Election Commissioner, Election Commission of India said, “On the 8th National Voters’ Day, the Election Commission of India is happy to join hands with Facebook for one of the largest Voters’ pledges. Through the ‘pledge’ let us renew our resolve to uphold the rich democratic traditions of our country and our commitment to the cause of free, fair, peaceful and participative elections.

Nitin Saluja, Politics and Government Outreach Manager for India, South & Central Asia, Facebook said “People use Facebook to learn about, talk about, and get involved with the issues that matter to them. We want to make it easier for people, especially young people, to participate and have a voice in the electoral process – on Election Day and every day.”

The feature is designed to support the ECI’s ongoing initiatives to encourage the participation of young voters in the electoral process.

Meghalaya is set to go to the polls on February 27 and the results will be announced on March 3.


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